Looking forward to it?

December 30, 2008 at 3:44 pm Leave a comment

We shall soon be saying goodbye to 2008 and welcoming in 2009, so the time has come for me to make the obligatory predictions for the coming 12 months.

This task is always tricky, but given the unforeseen nature of the ‘facelift’ the high street has suffered in 2008, the job has become even harder. One thing that is almost certain, however, is that we will be saying farewell to more shops, but what has not been so well publicised is the difficulties certain brands may also face.

The availability of labels that may in themselves be solid going concerns could well be limited by the fact that the stores they supply are financially insecure. If, as some people have suggested, fashion brands do become more like cash-and-carry businesses, only producing items at short demand from retailers, then their ability to produce clothes of real quality may as a consequence be reduced.

closed

Photo: Manu Mohan

All is not lost, though, as 2009 looks like it will be the year in which the value of clothes will be scrutinised more than ever before (for more on this, see the linked Times article). With more collaborations between designers and our favourite high street shops (Matthew Williamson is next up at H&M) and the credit crunch doing a fine job in some cases of separating the wheat from the chaff, I expect the new year to have more and more people hankering after what this blog is aimed at promoting: well-made, unfussy clothes at affordable prices.

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