Posts tagged ‘ASOS’

Failings in launch

The online shopping community appears to be cock-a-hoop this week (and not just because the snow covering Britain at the moment is preventing people from getting to any real shops) following the launch of the menswear collection at My-Wardrobe.com.

I have to say, I’m struggling to get excited about it. Despite all economic indications to the contrary, the people who run the site obviously think that men are crying out for a new place to spend ridiculous amounts of money on clothes. Although the list of brands available include reasonably-priced favourites of mine like Lyle & Scott and Superga, the majority listed fall into the super-luxury category and (unlike similarly themed site ASOS) betray a distinct lack of originality in the selection. I can’t be the only one wondering what the rationale behind it is.

I would like to think that there will eventually come a time when online retailers wake up and realise that what we’re really looking for is a site that brings together affordable, everyday items – the marketplace model is, after all, savvy and higly user-friendly. But if not even the deepest recession we’ve seen for decades can open their eyes to it, perhaps the sensible money  is on the view that nothing ever will.

February 3, 2009 at 12:22 pm 1 comment

Screen shots

I’ve just come across this article on ASOS – while it’s great to see the site being promoted, I’m not convinced by the journalist’s claim that it has little competition on the internet.

buy now

The vast majority of the brands I have linked to on this blog have online shops (H&M, the label mentioned in the article, being very much in the minority), and I’ve never had any issue accessing them.

The article would have been better off concentrating on the fact that ASOS is used by so many people because it’s great at putting people in touch with the best lesser-known brands. It’s one of the only major retailers in the UK of classics like Superga, for example, and you’ll see from their index page that there’s a whole new sartorial world out there to discover through them.

Now, before I get accused of completely selling out, I would like to point out that I realise there’s a lot of overpriced rubbish on there. But any site which shines a light on otherwise forgotten treasures is A-OK in my book.

January 21, 2009 at 6:48 pm Leave a comment


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