Posts tagged ‘Marketplace model’

Failings in launch

The online shopping community appears to be cock-a-hoop this week (and not just because the snow covering Britain at the moment is preventing people from getting to any real shops) following the launch of the menswear collection at My-Wardrobe.com.

I have to say, I’m struggling to get excited about it. Despite all economic indications to the contrary, the people who run the site obviously think that men are crying out for a new place to spend ridiculous amounts of money on clothes. Although the list of brands available include reasonably-priced favourites of mine like Lyle & Scott and Superga, the majority listed fall into the super-luxury category and (unlike similarly themed site ASOS) betray a distinct lack of originality in the selection. I can’t be the only one wondering what the rationale behind it is.

I would like to think that there will eventually come a time when online retailers wake up and realise that what we’re really looking for is a site that brings together affordable, everyday items – the marketplace model is, after all, savvy and higly user-friendly. But if not even the deepest recession we’ve seen for decades can open their eyes to it, perhaps the sensible money  is on the view that nothing ever will.

February 3, 2009 at 12:22 pm 1 comment


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