Simple Simon

One of the main reasons I started this blog was to formulate a solution to the inherent problem with being a dedicated follower of fashion: your outfits quickly turn into things you wouldn’t even want to wash the car in.

The route to avoiding this happening is simple – as in, keeping it simple. Choosing a great array of basics is a sure-fire way of retaining year-in, year-out style, something that was recognised in a recent Indepedent Weekend Magazine article.

I guess a life without logos might be difficult to imagine if you’ve walked down the high street recently, but “stealth luxury” or not, my view is that there are some great affordable options out there to be snapped up. The article mentions a favourite of mine, Uniqlo, whose merino wool sweaters (like the one pictured below) are selling like hot-cakes.

Photo: Richard

Does the same apply to jeans? Well I suppose they have always been free of obvious branding (the Levi’s Red Tab and Diesel pocket patch have certainly wormed their way into our consciousness, but they’re hardly in Henley’s league), but H&M have adopted a rather subtle way of branding-without-branding by introducing the “&” sign to their denim collection.

Photo: Richard

Understatement – now that’s never gone out of fashion.