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I’ve just come across this article on ASOS – while it’s great to see the site being promoted, I’m not convinced by the journalist’s claim that it has little competition on the internet.

The vast majority of the brands I have linked to on this blog have online shops (H&M, the label mentioned in the article, being very much in the minority), and I’ve never had any issue accessing them.

The article would have been better off concentrating on the fact that ASOS is used by so many people because it’s great at putting people in touch with the best lesser-known brands. It’s one of the only major retailers in the UK of classics like Superga, for example, and you’ll see from their index page that there’s a whole new sartorial world out there to discover through them.

Now, before I get accused of completely selling out, I would like to point out that I realise there’s a lot of overpriced rubbish on there. But any site which shines a light on otherwise forgotten treasures is A-OK in my book.